All will be well.

All will be well.

Aaall is Wellll. Catchy isn't it. A lot of us will aspire to become RANCHOD DASS CHANCHAD - PHUNSUKH WANGDO (Amir Khan name in 3 Idiots) . Will because deep down most us, may have felt that , I became what they wanted me to became and not what I wanted to become . The fact is the pressure on kids today is enormous , by the time he is in standard III Momma ensure the kid joins ABACUS, so that his mathematics become super kick,and the grains of technology is engraved. In some parts of South India, by standard VIII the kid is asked to prepare for STD VIII, STD X, STD XII and the engineering entrance. Most of the parents think that any entry into IIT or any top engineering college is an automatic passage to IIMS than to USA and then to green card. Obviously the parents think that children will have a secure economic coverage (the Sharman Joshi family) and the they will have now a proud medal to display (Madhavan's family). I think ALl is not well with our education system. I won't go into lengths. But rather give an example which I know very closely. I abandoned my science stream because I was in love (OSL) with a girl who was into commerce, so I joined commerce. Though I never told my parents why I chose commerce and they never asked to join IIT's. I joined commerce and frankly the competitive environment of my tuitions made me a better student (3 year scholarship of which one year I forgot to take the money).So that was little success. All is well, listen to your heart. I joined commerce. Part 2 was what to do in commerce, obviously do Chartered accountancy to have secured life. Wrong step. Failed miserably, not even able to clear the foundations. Then came the first novel in my life called the Fourth Estate . I have read only three novels Fourth estate, The Stranger in the mirror and The Fountainhead. Anyways Fourth estate introduced me to the world corporate and no commerce taught me the fundamentals. Then I thought IIM's will be my launching pad into corporate. Tried for two bloody years practices, DI, algebra, Russian maths, English everything converted 29 percentile to 91 but still no break through. But one thing I learned mathematics from economics perspective. I fell in love with number. every thing I see started summarizing in numbers. Small success love for numbers. Anyhow I didn't know what I am good at so followed the flow and joined a B-school which has the best campus , surrounding and some smart teacher. Two people inspired me first Professor Ganti Subrahmanyam my economics teacher. I never understood what he taught but learnt how economics can be used in all spheres of knowledge be it finance or marketing. My first step I love economics and want to use it to understand consumer pattern. Got my goal Sridy will be a marketing consultant by 30 with ROI as his benchmark. I was never good in books or concepts except how practical can it be. Then we were introduced to a man called Professor Vinod Sambrani , disciplined as an iron, thinks like Google search and taught us marketing with examples. I don’t understand words much but if presented in objects or visuals its easier, and he did that he taught marketing like a science with everything as practical as possible. Since my fundamentals are weak , I picked bits and pieces. But still worth and getting my bread butter implementing some of his concepts. I knew my skill is into developing marketing communications and implementing customer engagement models . I have just started and still have a long way to go and Life is all about continuous learning. I am today in London as digital marketing consultant. I am grateful to my parents never pushing me to IIT's , and thanks to IIM's for never accepting me, they made me fall in love with numbers and all my teachers for the knowledge. For my friends who are with me today and forever there. One thing more Do what your heart says. I decided to come to London to make money quicker so that I can have my Dasvidanya dreams complete. But when I was at the final stages of taking this step my mind started saying, Sri leaving this comfortable job in India , why try the unknown in London. I again listened to my heart, which said Sri try this or throughout your life you will repent you never tried. To all my young friends try everything, till you find that onething which gives you satisfaction. All will be well.

I donot know ...........

I donot know ...........

I don't know why I get dreams that
I don't know why I write
I don't know why I took a road to this road
I don't know why the sun rises and the mooon shines
I don't know why there is summer, spring winter,
I don't know why the flowe attracts the vbee
I don't know why wait for somebody
I don't know is that somebody
But I know she will come one day............

Alternative Energy : What’s the way forward.

--> Alternative Energy : What’s the way forward.
Hi All,

This is something I am going to write today , rather than my normal figment of imagination stuff.

The objective : What’s are doing to the energy challenge to the economy :

Facts;

• We will be in trouble in Carbon emissions are not controlled to acceptable limits.
• There is growing friction between developing and developed economies
• US will fall behind China when it comes Nuclear Power
• Today US has 104 odd Nuclear reactors contributing 20% of total energy supply
• This reactor's will expire by 2020 will be replaced by 6 such reactors , China will build 100 odd 
• Remember the replacement is only to sustain that 20% contribution
• Countries like India are coal driven and will remain their for long-term unless cheap alternatives are there.
• Green option like Solar, wind is highly capital intensive and are expensive to consume.
• Consumers today can adopt green energy source if they are CHEAP both in developed and developing countries.

• Changing energy consumption will make 2012/22/32/.... a reality if things are not in place

Solutions:

• UN has to relook its pathetic energy policies for that’s the impact and influence centre for world
• USA should divert military technology to develop green energy scope , best brains are there.
• US will have to reform fast by stopping coal and gasoline driven economy
• Countries both developed and developing should create a regional centric FUND that works exclusively for sustainable source of energy
• Let there be a CHINA FUND, INDIA, US FUND solely investing in companies, universities, Private-public set ups to indentify.
• Technology community should work how battery technologies can be improve.
• My opinion if there is wills there is a way to make SOLAR and WIND energy source less cheaply for consumption.
• Countries should open-up to share new technologies e.g. CHINA can teach how to make 104 Nuclear reactors in 10 years, US can tell about battery technology; India can contribute by Grass root innovations.

I don’t believe in myths but Carbon emissions are a challenge,,,,,,,,,,,,,,, Mayans were there that’s a fact--- but there predictions need not be true.......

Lets work for energy efficient planet.

Its indeed a Sunday afternoon, and I am in front of my mirror,
She look into my eyes and says there are some unspoken thoughts
I ask her why some thoughts are unspoken , she replies they are meant to be unspoken
I ask her how can I share this thoughts, she has you need to have guts,
I ask her I am not afraid of my thoughts, the mirror says you be afraid if your feeling will be hurt
I Ask Mirror, why people have expectations, she says life is based on an Inspiration,
I ask her what’s that inspiration, she says that’s what is your expectation
I ask her what my expectation, she says love is your inspiration
I ask her why people are afraid of love, she says for it’s a treasure trove
I ask the mirror do you love anybody, she says smiles like a rose poppy
I ask her are you tired of my stupid questions, she says that its me who is answering the questions,
I ask the mirror who are you, she say I am you………….

Well the movie 2012 is creating a lot of hype . But some 4 months back me and some of my friends made 2012 as our d-day. How some super normal friend of our introduced us to something called mayan calender . Which was a instant hit for party mongers like us. For every reason to booze we told each other that world will come to an end in 2012 so lets party. Mayan calender become an excuse for delaying SIP's, splurging money on parties, shopping blah blah. I even started bugging my married friends that stop worrying about home loans, just enjoy the moment, become parents asap, live the complete life before 2012. Anyways that was a fad and it went by .

With the movie 2012, I see a lot of people getting scared that 12/12/12 world will come to an end. But if see it like this 12/12/2012 so the next date will be 12/12/2112 so that's again 12/12/12, so the whole damn thing about 12/12/12 is simply super normal idiotic.

Okay, now the twist whats the previous date 12/12/12 its 12/12/1912. I checked in the wiki to see what happened in 1912 if anything weird.

Now the only weird thing that happened in 1912 was that Titanic sank. But that's not my take. More than that I saw that on 1st January 1912, The Republic of China was established.


Since I love contributing to speculation I am adding my speculation to the 2012 bandwagon. I think in 2012 China will make a move which will change the dynamics of world, what that will be I live that to the individual pool of imagination.

Thanks for bearing this weird blog.

Cheers
Sri

Cost cutting

I think the basic premises, why companies go for cost-cutting is because they think its an instant relief to their cash management. I believe a lot of you will agree that such tactics (not strategic) are myopic.

Cutting cost should replace by prioritizing cost. We have to create a three tier cost structure , where cost should be clubbed under three tiers

Golden Cost: Long-term and short term investments that are immediately affecting my cash-inflow from a strategic point of view. This cost should be least altered as any apathy toward them will take the fleet down E.g. Salary/incentives of Sales folks,


Silver Cost: These investments are those cost which have medium to long-term impact on the business cash-flow. E.g. Leasing a new office for a 90 people. We have to speak to the operations, HR, Technology team if its possible to facilitate at least 50% of this new head counts to work form home , this will help reduce the cash-out flow on 45 seats.

Iron(ing) Cost: These are real cost that is not directly matched to top line. E.g. 45K USD Print advertisement by Grocery retail chain for weekend offer in a national daily is difficult to ascertain how many readers got converted into footfalls.
Rather a below the line event involving 20K USD around the housing communities around the retail chain, can help us track actual contribution of ad-spend to top line.


The basic thumb rule should be: Will a cut on this cost affect my cash-flow adversely in the next 3-15 Months time frame.

consumer and customer.

Well this is no dumbo-jumbo market research stuff, but a simple question to everybody , who is a consumer. When I say consumer, it slightly different from customer. The latter is more prized for an organization, but a consumer is more generic . For everybody consumes beyond economic interactions.
I like to reiterate , that consumption here is not simply buying and consuming. It can be consuming anything , like I consume my frustration that procrastination is my biggest weakness, I consume the pathetic behaviour of people in my professional life, at time people consume my stupid behaviour for I may be speaking from a position of strength, so he/she consumes my idiotic banter. Some of you may be doing it right now, while reading this mystic note.

Anyways the truth is we all consume food, service, behaviour , etc. Now my next question is when I consume, I will have a reaction lets I have an argument with my brother, I consume his gyan , but replies back with utter disgust that I do not agree with his point of view. Now that’s natural between two brother they rarely agree to agree.

Any ways the only observation is that I consumed my brothers idea and gave him a feedback straightaway. The reason is faith; my brother has faith in me that I will give any honest relationship.

Now if we draw the same brotherly relationship to that between a Brand and consumer, we will realize that if the brand is not keeping its promise the customer on self-driven mode will transfer to a Consumer.

That’s not the end of the story; the brand will never realize when its costumer became consumer, because the consumer never shared his consumption experience with the brand. The reason they didn’t share a brotherly relationship, where the customer can blatantly vent its anger on the brand.

The brand responsibility is that it should make sure how it wins the faith of the consumer, so that when the brand goes wrong the consumer should blatantly say that S/he is not happy with the brand. Now I would not like elaborate how brands should engage with customers. But rather put it simply how they can help customers vent their frustration if the customer is not happy.

Lets say Tea Mint X is my favourite brand. Now the brand manager changes the flavour of the tea from Mint X to Mint & Pepper. I do not like the taste. The tea company used to have an email on the box for feedback, now they should have SMS number for quick feedback or twitter account for instant feedback. The customer should be allowed to share his frustration quickly, so that before he migrates to consumer, his feedback is quickly heeded and he remains customer.

The summary is make customer feedback instant and easy.

Look forward to your feedback.

Cheers
Sri

Blue Sky and me

I ask the blue sky is it worth, it says everything is worth ,
I ask the blue sky why are you blue, it says because I am you,
I ask on some days you are red, you are white, the sky says because some days I am tired, I am bright,
The sky asks me know why are people so busy, I said that’s the new hobby,
The sky says I am a dumb puzzle, I replied that’s my daily Juggle
The sky says it time to say bye, I said we will meet tomorrow with a Hi

Hi all,

Its been long that I wrote something. Well in the last 9 months, I have made some changes to my life. Like always,, I love taking jumping around new areas. So I jumped from Hyderabad to London, and now scratching my head to start a new career. The market is competitive , but I am getting calls and will get a job soon (hope). SPARE A PRAYER FOR ME .

Its close to one month in the UK, I landed here on 4th of September and got the chill wind on the same night. Its really cold, especially for somebody like me who come from eastern India .

Well first thing first, London is beautiful. The people are polite, patient, smart* and cool. Indians are like street lamps you will see one every 6 paces. That helps a lot, when you see your people around. Thanks to my people , I get mast, Indian food everyday.

I thought the UK will be without problems . But here also the news channel are full of Masala news, politics is at centre stage as expected . But people love football and thoughts refreshing to see, something beyond cricket and that too at club level.

Lets explore and see whats new things I explore. Catch you latter. Bye

Cheers
The London Eye from Indian Shores